News - Sunday 26th February 2006 - 5:50pm
Barcelona
watAgame, the world’s leading
developer of mobile communities (www.watagame.com) and The Mobile Media
Company, the world’s leading Personal Broadcaster (www.mobilemedia.com)
announced the launch of Supermodel - Milano, a mobile community
specifically designed for the largely untapped female gaming market.
Supermodel-Milano is a unique, community game that offers an unrivalled
social experience to female gamers around the world, playing across mobile
networks and the internet.
“Whether they are an aspiring Vivienne Westwood or the next Vera Wang, or
see themselves more as a Heidi, Giselle or Kate, Supermodel-Milano is a
must-play game for female gamers who, up until now, have largely been
neglected by operators and games developers” said Henrik Riis, CEO,
watAgame.
Commenting on behalf of The Mobile Media Company, Vanessa Vigar, Vice
President Communications added, “The female gaming market has a huge
untapped potential. Trials show women are far more likely to become involved
in community-based activities than men and are more loyal to their games.”
With more than 20 billion combinations, fashionistas can design outfits and
create new images for their own models while competing to reach “supermodel”
status through multiplayer photoshoots. Then, like other supermodels before
them, they can dictate future style and fashion trends.
Players will be able to introduce friends to the game, buy virtual clothes
in-game for real money, share wardrobes, blogs and photos, award popularity
stars and send virtual hugs – extending the community and lifespan of the
game which continuously evolves with play.
“With the extended lifespan we envisage for Supermodel-Milano, we expect to
see enhanced ARPU, along with recurring revenues from in-game purchases as
well as increased traffic across the network,” said Søren Ammundsen, EVP
Sales, watAgame. “The game presents unique opportunities for developing
cross-media, in-game advertising, setting a new benchmark in mobile
interactivity between major brands and an audience hungry for stylish
content.”
Recent research by Mobile Media found that female gamers, on the whole, do
not like shooting or side scrolling games and find action, fantasy and
sports titles unappealing – challenging the current trends in mobile game
development and distribution by operators.
About watAgame
watAgame is an independent developer founded in 2003, and currently delivers
its popular community-based concepts to more than 40 countries throughout
the world. watAgame has developed Era of Eidolon - a mobile games community,
which today is considered one of the most advanced in the world. Future
releases from the company include multi-player games based on popular youth
entertainment brands.
For more information, please visit: www.watAgame.com,
www.EraofEidolon.com and www.TheSuperModelgame.dk.
About Mobile Media
The Mobile Media Company is the leading producer and global distributor of
branded, made-for-mobile entertainment, interactive TV formats and mobile
marketing concepts. The Company currently engages with an audience of over
500 million mobile users throughout Europe, North America, South America and
Asia Pacific, working in partnership with mobile network and portal
operations, media companies, brand managers and agencies. Mobile Media is
headquartered in Oslo, Norway, with offices and technology development
centres in UK, Romania, Hong Kong, China and the US.
For more information,
please visit: www.MobileMedia.com