

London, UK & Stockholm, Sweden
Synergenix, the European subsidiary of mobile
games publisher Kayak Interactive announced
the opening of a local office and organization in the United Kingdom.
The office is based in London and provides
Synergenix and Kayak with dedicated local
presence in one of the world's most advanced
markets for mobile games and entertainment. The
company plans to use this new presence to build
closer direct relationships with the networks,
brand owners and developers giving the company a
leading position as the mobile entertainment
sector continues to expand and evolve.
Mr. Chris Hanage, a veteran of the magazine
publishing market, with many years of experience
in dealing with intellectual property and global
brands, has been appointed as Country Manager of
the new office, reporting directly to the General
Manager - Europe and Asia of Kayak Interactive and Synergenix.
“I am very excited to be working with Synergenix
and Kayak,” says Hanage. “The company has a huge
amount of experience, credibility and passion for
mobile gaming and I'm looking forward to working
with them as the mobile games market continues to grow.”
The opening of the new UK office is another
significant step forward for Synergenix and
Kayak. A wide range of original and branded games
including Carmageddon, Crazy Golf, Guinness World
Records, Pixudoku, Lock ‘n Load and Conflict:
Global Storm have been launched during 2005 with
plans for The DaVinci Code to be launched in
2006. The company also introduced a number of
advanced new gaming services including the first
pay-to-play, real-time 3D games, which were
launched in October on the 3 network in the UK.
“We have been planning to create a dedicated UK
office for some time,” says Martin Forsling, the
General Manager - Europe and Asia of Kayak
Interactive and Synergenix. “The market is very
advanced, with a consumer base which is growing
every day, mobile networks which understand the
value of games and many development studios. The
time is now right for us to establish ourselves
more fully within the market and with Chris, we
have found a very experienced and enthusiastic
manager. We have made several key launches in the
UK this year and we have many more exciting new
projects to be announced in 2006.”
The new Kayak Interactive/Synergenix UK offices can be reached at:
10 Greycoat Place
London, SW1P 1SB, UK
Mobile: +44 7973 267619
Email: chris.hanage@synergenix.se
About Kayak/Synergenix Interactive
Synergenix Interactive is a leading global mobile
entertainment publisher. The company is a wholly
owned subsidiary of Kayak Interactive with
worldwide distribution with more than 60 carriers
and partners in Europe, North and South America,
and Asia, including 3, Vodafone, Orange, O2,
Telefónica, T-Mobile, M1, China Mobile, and Verizon.
Synergenix and Kayak publish an extensive
portfolio of mobile entertainment content
including mass market games utilizing community
features with connected game play as well as
cutting-edge high performance experiences for the avid gamer.
Synergenix also supports handset manufacturers to
enhance their terminals with embedded games and
the highly acclaimed mophun™ middleware and works
with some of the world’s leading handset
manufacturers, including Nokia, Sony-Ericsson and Motorola.
Kayak Interactive is headquartered in San Mateo,
California, and Synergenix is located in Stockholm, Sweden.
Kayak Interactive has raised significant
financing from top tier Venture Capital funds
including VantagePoint Venture Partners, TL Ventures, and EnerTech Capital.
More information can be found at www.kayakinteractive.com
and www.synergenix.com.