Enhanced tool support for Mobile SVG content creation and handset

personalisation

Stockholm, Sweden

Ikivo AB, the leading provider of

Scalable Vector Graphics (SVG) software solutions for mobile devices

announced that its leading edge technology will power the Mobile

SVG element of the popular Themes Creator tool from mobile phone

manufacturer Sony Ericsson. Furthermore Ikivo Animator, the foremost SVG

content authoring tool, will extend its unique pro-view feature to

include Sony Ericsson’s widened portfolio of SVG enabled phones.

Exciting animated content can now easily be created in Ikivo Animator,

to be used for mobile browsing, wallpapers, MMS templates as well as for

composition of themes in Sony Ericsson Themes Creator. In addition to

enhanced animation capabilities, SVG also saves development cost as

content automatically scales to different display sizes.

“Personalising the look and feel of a phone by adding cool graphics and

animations is a growing area of consumer interest and makes for a market

of strategic value to Sony Ericsson. We embrace open standards like

Mobile SVG and welcome initiatives to provide tools supporting the

designers in creating professional contents,” says Ulf Wretling,

Director & Head of Content Planning & Management at Sony Ericsson. He

continues, “The Sony Ericsson Themes Creator is currently the most

downloaded tool from Sony Ericsson Developer World, and we are pleased

that it now supports also Mobile SVG so that designers can create even

more appealing content for consumers to download to their phones.”

Mobile SVG is based on open standards defined in W3C and is endorsed by

the key players in the mobile industry. Since mid 2004, 80 SVG enabled

mobile phone models have been launched, and a total volume of 80 million

handsets are expected to be shipped globally by the end of 2005. Today,

Mobile SVG (or SVG-T, Scalable Vector Graphics Tiny, as the standard is

called) is supported on 16 model series of Sony Ericsson phones.

“Ikivo is pleased to see the massive deployment of Mobile SVG in the

market and the growing number of handset manufacturers supporting SVG

technology. This confirms the strength of open standards,” says Håkan

Engman Director Sales & Marketing at Ikivo.

Sony Ericsson’s Themes Creator can be downloaded for free from Sony

Ericsson Developer World at www.sonyericsson.com/developer/multimedia. A

trial version of Ikivo Animator is available at

http://www.ikivo.com/animator/02animator_7downloads.html

About Ikivo AB

Ikivo based in Stockholm, Sweden is the leading developer of software

solutions for Mobile SVG (Scalable Vector Graphics). These solutions

address the needs of mobile device manufacturers, mobile operators and

content creators, empowering them to create and enable rich, compelling

media services for mass-market mobile phones. Core products include the

Ikivo SVG Player, an open standard, compliant technology that allows

phone manufacturers to enable their devices for Mobile SVG, and Ikivo

Animator, a professional content creation tool that integrates into any

design workflow to animate static SVG content for mobile phones. Ikivo

is an active participant in the World Wide Web Consortium (W3C),

instrumental in driving industry standards and shaping the future of

mobile graphics.

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