News - Tuesday 26th April 2005 - 8:06pm
White Labeled, End-to-End Managed Service Allows German Consumers to Try Mobile
Games Before Buying
Hamburg
July Systems, an innovative
technology solutions provider of smart mobile content retailing services, and
Deep Visions, a Hamburg-based
multimedia company, announced the launch of a try-before-you-buy mobile games
service on the leading portal Firstfun.TV. The unique service will allow members
of Firstfun.TV’s gaming community to download and try a full catalog of
mobile games for free, before deciding whether they wish to buy the games. The
cross-operator service is available to subscribers of Vodafone, O2, T-Mobile and
debitel, and can be accessed from the Firstfun.TV portal www.firstfun.tv
.
Oliver Schmidt, CEO, Deep Visions, comments, "We see this cooperation as
a great opportunity to become an established top seller of mobile phone games
in German-speaking countries. To this end, we will initiate a relaunch of our
entertainment range within the next few months. Our experience in the gaming sector,
along with our large user community dovetail nicely with the technology of July
Systems. Plus, we share the same view as to what the market really needs. A clear
win-win situation.”
According to Dr. Wilhelm Bielert, Vice-President EMEA Operations, July Systems,
this cooperation means a significant competitive edge for mobile service retailers:
"Our mobile content retailing solution gives consumers the opportunity to
buy only what they really want. As consumers increasingly feel tricked into buying
unwanted subscriptions we now offer a new way for them to preview full original
content rather than scaled-down trial versions. As our empirical data from other
territories already shows, these
retailing models will increase revenues for the service retailer as well as higher
consumer satisfaction. With Firstfun.TV we found a partner who is able to offer
extensive know-how along with many years of experience in the management of a
large consumer community with nearly 150,000 members.”
The new service on Firstfun.TV is completely managed end-to-end by July Systems
and is built entirely on July’s German mobile retailing infrastructure.
July manages content sourcing and selection, service design and testing, as well
as delivery and support. July’s foundation supports billing on all leading
German mobile operators including Vodafone, O2, T-Mobile and debitel, allowing
July to quickly deploy different types of cross-operator, cross-content mobile
services for new customers and partners in Germany
About Firstfun.TV
Since 2001, Firstfun.TV, with its online gaming portal of the same name, has
been offering “a little entertainment in between” for casual gamers
between the ages of 7 and 77. Over 150,000 registered members form one of the
largest German-speaking Internet gaming communities in this field. The range of
offers includes 42 online games of various genres featuring self-developed characters
such as the Pings, Larry & Friends, and Renny & Claus. A new game is added
every other week. Firstfun.TV maintains media co
operations with Computer Bild Spiele and AOL. The company is a spin-off of deep
visions Multimedia GmbH. More information at www.firstfun.tv.
About July Systems
July Systems provides innovative technology solutions that enable mobile content
retailers to multiply revenues and profits by transforming the retailing of mobile
content to reach the mass-market. July Systems’ turnkey solutions are delivered
as low-cost, fast time-to-market, end-to-end managed services. Founded in July
2001, July Systems is privately held with investments by Charles River Ventures,
NeoCarta Ventures, WestBridge Capital Partners, Acer Technology Ventures, Jumpstartup
and Silicon Valley Bancshares. The company is headquartered in Santa Clara, CA,
operates its Global Product Center in Bangalore, India, and has European offices
in Germany, UK and Italy. For more information, visit www.julysystems.com.