News - Saturday 23rd October 2004 - 5:17pm

elkware to bring 'Miami Vice' to Mobile Phones
elkware Inc.

Mobile Gaming Leader to Create Games Based on Hit 1980's Television Series


LOS ANGELES, CA


elkware Inc., a leading developer

of mobile entertainment, today announced that it has secured a license from Universal

Studios Consumer Products Group to create mobile games based on the television

series that defined the 1980's, "Miami Vice." All the exploits of Crockett

and Tubbs in sun-drenched 1980's Miami will be available on handsets through several

carriers this holiday season.


"'Miami Vice' is one of the most influential and popular television shows

of all time," said Domenica Dinkheller, elkware Vice President Sales Americas

& Global Licensing. "We plan to bring the same level of storytelling,

style and action to our mobile game."


"The licensing of 'Miami Vice' for the mobile space is consistent with our

strategy of bringing the depth of Universal's content portfolio to mobile users,"

said Jeremy Laws, Vice President of Media Licensing and Strategy for Universal's

Consumer Products Group. "The property combines elements perfectly-suited

to action gameplay and quintessential 80's style - delivering an engaging retro

experience for consumers."




About "Miami Vice"

"Miami Vice" is one of the most innovative and powerful television series

of all-time, focusing on the Miami Metro-Dade police "Vice" department

and its continued battle against the illicit, drug, and prostitution, and firearms

crime underworld of the city. The show's memorable music, fast cars, and trend-setting

clothes all contributed to the culture and personality of the rockin' '80s.


About elkware Inc.

elkware Inc. has its parent company in Hamburg/Wedel, Germany with subsidiaries

in Los Angeles and London. elkware was founded in 1994 and is today one of the

world's leading mobile game developers and publishers. elkware has superior experience

in

the cell phone sector, working with all major device manufacturers and network

operators. elkware currently offers the largest portfolio of J2ME games for all

popular mobile devices worldwide. elkware's library of games is available through

T-Mobile, Cingular Wireless, AT&T Wireless, Zingy and Rogers AT&T, and

are factory installed on select Siemens handsets in North America.

For more information, visit www.elkware.com.



About Universal Studios Consumer Products Group

Universal Studios Consumer Products Group (USCPG) is responsible for global licensing

and retail strategies as well as building brand recognition of the extensive catalogue

of NBC Universal properties.


Universal Studios Consumer Products Group is a unit of NBC Universal, one of the

world's leading media and entertainment companies in the development, production,

and marketing of entertainment, news, and information to a global audience. Formed

in May 2004 through the combining of NBC and Vivendi Universal Entertainment,

NBC Universal owns and operates the No. 1 television network, the fastest-growing

Spanish-language network, a valuable portfolio of news and entertainment networks,

a premier motion picture company, significant television production operations,

a leading television stations group, and world-renowned theme parks. NBC Universal

is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

By: Midlet Review
 
 
 

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