

Automated Porting Platform now supports more than 120 different Java Handsets
SAN FRANCISCO
2004 JavaOne Conference---Tira Wireless, a provider of enabling technology for
the mobile Java™ marketplace, today announced that the Tira Jump automated
porting platform has been used to
create more than 1,000 Java builds from approximately 90 reference applications.
Additionally, the Tira Jump platform now also supports porting to 120 different
Java technology-based handsets, including the top-selling devices offered by leading
manufacturers such as LG, Motorola, Nokia, Samsung, Sharp, Siemens, Sony Ericsson,
and others.
Tira Jump is used by many of today’s leading mobile games publishers including
Disney Mobile, iFone, Sony Pictures Mobile and THQ Wireless. Some of the world’s
leading branded games have been ported using Tira Jump and are now available to
consumers from mobile operators and wireless portals in North America and Europe
including: AT&T Wireless, Bell Mobility, Cingular, O2, Nextel, Rogers Wireless,
Sprint, Telefonica, TELUS Mobility, T-Mobile and Vodafone.
According to Sun Microsystems, there are 90 leading mobile operators worldwide
that have a Java download program. These operators have offered 300 different
Java-based handset models from 30 different manufacturers.
“In a world of numerous unique handsets and mobile operator requirements,
Tira Jump is a powerful tool that leverages Java’s “write once, run
everywhere” promise to enable the fast and efficient deployment of mobile
Java applications wherever they are needed,” said Juan Dewar, senior director,
Consumer and Mobile Systems Group of Sun Microsystems.
Tira Jump is a patent-pending software platform that enables handset manufactures,
mobile operators, application developers and publishers to overcome the challenges
of device fragmentation. While the Java standard ensures run time environments
are consistent across devices, the numerous idiosyncrasies that exist outside
of the Java specification require that all Java applications be tailored to each
device or mobile operator implementation.
Tira’s Jump technology solves this fragmentation problem by automatically
generating multiple builds of a mobile Java game or application across a broad
range of handsets, languages and mobile operator requirements - all from a portable
reference application. This ability reduces porting time from weeks to days and
ensures consistency and quality across multiple handsets. Tira’s automated
process also maximizes the performance of the application for each target handset
by adapting graphics, sound as well as compensating for handset or JVM implementation
deficiencies.
“The explosive growth in the wireless gaming market along with the increasing
number of Java handsets is driving even greater demand for our automated porting
platform,” said Tony Davis, founder and CEO of Tira Wireless. “Tira
Jump is fulfilling the need for quality ports in a timely manner while maximizing
the performance of every application on each device. Given this advantage, it
is easy to see why Tira Jump is fast becoming the de facto standard in mobile
Java application porting.” According to a recent report from industry research
firm Ovum, more than 250 million Java handsets are in the worldwide market today
with that number expected to grow to nearly 1.5 billion in 2008.
Davis, along with Allen Lau, CTO of Tira Wireless, will address the issue of device
fragmentation at JavaOne in a presentation titled “Breaking Down Device
Fragmentation Barriers”. The presentation takes place on Tuesday, June 29
at 11:00am in Gateway 104 at the Moscone Center in San Francisco, California.
About Sony Ericsson Mobile Communications
Sony Ericsson Mobile Communications AB serves the global communications market
with innovative and feature-rich mobile phones, accessories, PC-cards and M2M
solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters
in London, the company employs more than 4,000 people worldwide, including R&D
sites in Europe, Japan, China and America. For more information, please visit
Sony Ericsson Developer World is a global support program and web portal totally
dedicated to helping serious wireless developers achieve business success by providing
the documentation, tools, training, technical and go-to-market support they need
in their development process. Sony Ericsson Developer World helps developers get
on the fast track from mind to market, thereby ensuring that a constant stream
of fun, useful and innovative content and applications is available for Sony Ericsson
phones. http://www.SonyEricsson.com/developer
About Tira Wireless
Tira Wireless is a provider of enabling technology for the J2ME marketplace. Tira's
proprietary J2ME technologies enable mobile operators, publishers and developers
to quickly and securely deliver quality J2ME applications to market. Its technologies
include the Tira Jump platform, which automatically ports J2ME applications across
a variety of handsets and languages; and the Mobile Assure wireless application
certification software and process. Tira's customers and partners include THQ
Wireless, Disney Mobile, Sony Digital Pictures, mForma, T-Mobile, TELUS Mobility,
and Sun Microsystems,
Inc. Based on the continued growth of Java and Tira's strengthening position in
the market, Tira was recognized as one of "10 Emerging Wireless Players to
Watch" by IDC and named one of the Top 15 Wireless Startups by Fierce Wireless.
Tira Wireless is a privately held company funded by Brightspark Ventures of Toronto
and Flagship Ventures of Cambridge, MA. For more information visit www.tirawireless.com.